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Should You Use Augmented Reality for Your Event? Deciding on Large Scale or Immersive Experiences

In the events industry, first impressions are going to be everything when it comes to wanting to have your brand remembered. It’s not always easy to have a brand and not only attract customers initially, but also have them remember you weeks or months later. Now with the advent of technology advancements, getting a brand remembered can be so much easier. Here at Luminvision Ltd., we feel like we’re bringing that new edge through our digital projection systems.

With our unique projection software, you can project digital images onto any kind of surface, including floors, walls, and more complex objects. But along with that technology, we’ve provided another innovation: augmented reality.

Perhaps you’ve seen this technology already used in some video games on the international market. This is where you see yourself on a monitor and interact with digital characters standing next to you. It’s still a fairly new type of entertainment concept that’s amazed people all over the world. Now we can bring it to your business for the first time ever.

What use does this have for your company while promoting yourself at events? The possibilities are endless, and they can tie into a branding effort for your company that no one will ever forget.

Using Augmented Reality to Your Advantage

We currently offer two different types of augmented reality concepts in both large scale and immersive experiences. In the large scale role, we offer the technology that allows you to set up a large, hi-definition monitor in any walkway. Using a camera on the TV, passers-by will see themselves on the monitor. Suddenly, a robot, a tiger, or a dinosaur will come walking by and start interacting with them.

These characters will be rendered in 3D to give the believable feeling that they’re right there with the people. And the fact that these characters react to certain interactions makes augmented reality one of the most exciting event marketing opportunities you’ll ever have.

The reason is because the characters can be customised to reflect your brand in various ways. Imagine having a character entering the screen that reflects everything you want to convey in your company and having it interact with all your demographics. While we offer 10 different characters, we can work with you to create something all new if necessary to make it more personalised.

This can spark the imagination of a customer like no other. However, our immersive augmented reality technology can take them into other environments other than character interaction.

The Marketing Benefit of Immersive Augmented Reality

Letting a customer interact in an imaginary universe during a marketing event can help elevate the mood of any customer. We have the technology to let them feel like they’re performing on a stage, walking a red carpet, or any other environment that might be related to your company. It’s always a good idea to pick a theme that relates to what you do so they can get a better sense of it without them being there in person.

This heightened sense of imagination is guaranteed to leave a lasting impression on everyone. Even better, you can give them the gift of that interaction by using our technology to capture it on video and send it automatically to their email address.

With so many options available with our technology, it’s why we encourage you to contact us here at Luminvision Ltd. to see what we can do for your company. Especially for overly ordinary industries that need an image boost, our technologies can make you look innovative, plus spark the imagination of all ages.